Direct Marketing

Direct marketing is an interactive system that uses one or more media to obtain a measurable response in a target audience.

The most common form of direct marketing is the mailing or electronic version called e-mailing by which marketers send their messages to consumers in a particular area, usually extracted from a database. A variety of what would be the mailing mailing consisting of the introduction of brochures and other advertising elements directly into the mailboxes of the buildings.

The second most common method of direct marketing is telemarketing for companies to call phone numbers that have been previously selected or at random. It is also possible to send direct marketing via the Internet, e-mailings-which, when developed in a malicious manner, it is commonly known as spam. Finally, a fourth method would be to send bulk faxes, but is less common.

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