Email Marketing

The e-mail marketing is a type of direct marketing which uses electronic mail as a means of communicating commercial messages (or not) to the public.

In the broad sense as any e-mail sent to a customer (or potential customer), can be considered e-mail marketing. Usually, however, uses this term to refer to:

• Sending e-mail with the intent to bring more advanced level the relationship between a company and its past or current customers and encourage loyalty.
• Sending e-mail with the intent of acquiring new customers or convincing old ones to buy something immediately.
• Adding items to your e-mail advertisements sent by other companies to their customers.