Mobile marketing is the description of marketing activities using wireless telecommunications and mobile devices with the aim to reach consumers directly as possible to cause a certain behavior.
Mobile marketing any means of communicative business activities in which the provider services based on mobile devices such as digital content (games, songs, videos, etc.), information (news, alerts, product information) and / or transactions such as shopping, video streaming, payments and so builds up and excites attention from potential consumers and, ideally, lead to sales accounts.
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